Kiski Area School District forms new subcommittee to help with communications and brand enhancements

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Kiski Area Superintendent Misty Slavic is on a mission to improve communications and brand awareness in the district.

Slavic has partnered with the school board to form a new public relations subcommittee with the goal of increasing positivity in the district.

“We try to involve our community members,” Slavic said. “What should they know? What do they want to know? And how can we pass this information on to them? »

The group held its first meeting on Wednesday, and a dozen people attended.

Slavic said she would like to see the district increase what she described as brand awareness.

“We don’t really have a brand. I want people, when they see the Kiski Area School District, or they see our shirts or our emblem, to say, “Oh, that’s an amazing school district,” Slavic said.

One of Slavic’s top priorities is updating the district’s website.

“Unfortunately, we don’t have the capacity to hire a director of communications,” Slavic said, citing budget restrictions. “We need it but if I have to choose between academics and this, I will always choose academics.”

School board member Todd Sterlitz was elected last year and decided to join the committee because he would like to see Kiski’s reputation grow into something special.

“Based on the great ideas from our first meeting, it won’t be long before the community starts to see more and more of the great things happening in Kiski,” Sterlitz said.

“We need to find a better way to get the message out to everyone inside and outside the district.”

Sterlitz pointed to two public school districts in the area that he says are doing well when it comes to branding — Fox Chapel Area and Franklin Regional School Districts.

“Their websites are easy to navigate, and Fox Chapel celebrates their students’ and district’s accomplishments really well on social media and on their website,” Sterlitz said.

District officials extend an invitation to business owners, residents and motivated individuals willing to volunteer on the committee.

“Everyone in the district is welcome,” Slavic said. “We are looking for people to contribute.”

Joyce Hanz is editor of Tribune-Review. You can contact Joyce at 724-226-7725, [email protected] or via Twitter .

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